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South Island Hospitality Show 2009
The South Island Hospitality Show 09, held at the Westpac Arena in Christchurch on the 21st and 22nd of June, cooked up a fantastic event, with 116 exhibitors participating, attracting a total of 2387 trade visitors over the 2 show days.
We are pleased with the quality of the visitors to the show, and that many of our exhibitors were delighted with the contacts and sales generated through the show.
Tradeshows are always a big investment in terms of time, money and staff resources, and The South Island Hospitality Show 09 was no exception. We expected from the outset a certain level of reluctance on part of both exhibitors and visitors due to the current economic situation; and whilst the show did get off to a slower than anticipated start on Sunday, the enthusiasm from all who visited, and those who exhibited was apparent when the doors closed on Monday afternoon.
View the 2009 show pics!
Independent visitor surveys were conducted
Visitor surveys were conducted by TouchScreen Marketing and all visitors to the show were asked to complete a short survey upon departure to provide feedback on their show experience.
The results of the survey showed:
91.5% of visitors rated the show good or very good, and 96.3% of visitors were intending to visit the show again.
92.2% of visitors discovered new products or services of commercial interest at the show and 94.6% said they were definitely or possibly intending to purchase from an exhibitor at the show within the next 12 months.
54.2% of visitors are currently employed in Food Service/Supply, which includes, Restaurants, Cafes & Catering businesses, while the other 45.8% are employed in a variety of industry sectors including Accommodation, Liquor Service/Supply, Manufacturing & Baking.
75.3% of those who visited the show are directly involved in specifying, recommending or purchasing products for their company, and 49.3 are employed in management positions, or were Company Owners or Directors.
66.7% of visitors listed their main reason for visiting the show as meeting suppliers, to gain ideas and see new industry developments.
Download 2009 Survey Results
2009 Exhibitor Quote
"Thank you for all your assistance before and during the South Island Hospitality Show held in June 2009. We found the quality of visitors to be very high and interested in our products and services. We have calculated that our return on investment to be over $125,000 from the show and signed up contract during, immediately following and also in the months following the show. Contracts that we can specifically point back to the trade show.
We would not hesitate to again profile our business at the show and we are looking forward to it in 2011."
Andrew McClurg
Menumate Limited
Sponsors
Thank you to all the supporters of the South Island Hospitality Show!
Kitchen Productions, who in conjunction with Burns & Ferrall were the major sponsor of the show, supplying the kitchen set up and equipment for the Southern Stars Competitions.
Nestle, and New Zealand King Salmon for their support of the Southern Stars Competitions.
Burns & Ferrall also kindly sponsored tasting glasses for visitors.
Cerebos Greggs who sponsored the Latte Art Throwdown Barrista Competition.
Essential Brands who supplied the coffee machine in the VIP & Exhibitor lounge.
Honar Refrigeration for the supply of on site refrigeration and cold storage in The Cellar and Artisean Marketplace.
Fonterra who supplied milk for the VIP lounge and onsite competitions.
Chelsea Sugar for the supply of sugar for the VIP lounge and onsite competitions.
McPhearsons Consumer Products for the sponsorship of tasting glasses for visitors.
Washtech who supplied washing up facilities for exhibitors.
Waimak Water for the sponsorship of bottled water for the VIP & Exhibitor lounge and HAYLEYMEDIA Team
TPL Media, who’s Hospitality Magazine was the official publication of the show.
Thank you again to everyone involved in the South Island Hospitality Show 2009, without you all, it wouldn’t be possible!
