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Your Recipe for Success!
Targeted to the discerning South Island professional, South Island Hospitality Show is an ideal opportunity for companies to highlight their existing or new product ranges and develop new business leads.
The South Island Hospitality Show attracts the leaders in the hospitality trade; the owners, operators, directors and managers from every line of business in the sector, representing restaurants, cafes, caterers, hotels, motels, lodges, B&Bs, tourism attractions, bars and nightclubs.
To be successful in today’s exciting and fast paced business climate operator’s realise they need to be constantly evolving. Visitors want to see the latest products and designs, hospitality equipment, technology, food and beverage and discuss with you, face-to-face, their future needs and expectations.
Who Will Visit?
Our attendees own, manage, or work at: Restaurants, Hotels, Pubs, Motels, Catering Companies, Resorts, Bed and Breakfasts, Night Clubs, Casinos, Tourism Attractions, Golf Courses, Spas, Wineries, and Meeting Facilities.
Exhibitions are valuable because you can:
* Promote / launch new products and services
* Generate immediate and ongoing sales
* Create leads for future business
* Strengthen brand awareness
* Keep up to date with new industry developments
* Get immediate feedback
* Conduct market research
* Identify new markets
* Enhance and build client relationships
* Generate PR and promote your organisation
* Reduce time and money while increasing results
Ideal for Launches
Research has shown that visitors attend trade shows looking to test the market, update themselves on whats available, and to view and try new products and services. To further promote and enhance the growing interest in sourcing new products and services via trade shows, South Island Hospitality Show will once again include a new products and services award that will be promoted prior to and during the show. Visitors will be invited to vote for the most innovative new product or service. This is a great opportunity to get people to visit your stand.
VIP Programme
Exhibitors are asked to participate in our inclusive VIP campaign, to get the top clients out of their work environment to attend. Quality trade shows like South Island Hospitality Show are the most cost effective way to reach your key audience face to face. Visitors to South Island Hospitality Show will come specifically to check out what your company has to offer, so they are motivated and interested. You have that marketing nirvana - a captured audience.
2009 Exhibitor Quote
"Thank you for all your assistance before and during the South Island Hospitality Show held in June 2009. We found the quality of visitors to be very high and interested in our products and services. We have calculated that our return on investment to be over $125,000 from the show and signed up contract during, immediately following and also in the months following the show. Contracts that we can specifically point back to the trade show.
We would not hesitate to again profile our business at the show and we are looking forward to it in 2011."
Andrew McClurg
Menumate Limited
Highly Targeted Marketing Campaign
The exhibitions team at HAYLEYMEDIA is very experienced at trade show promotion. We link exhibitions, events, trade publications and the web via integrated marketing channels to provide quality information access across a broad sector of industry today.
2387 highly targeted visitors from throughout New Zealand attended the South Island Hospitality Show 2009 and with a proven and now updated marketing campaign we will present you with more quality visitors than ever before. Research showed that over 92% of visitors to South Island Hospitality Show 2009 rated the show good or very good and over 96% said they would revisit the show. 92% of visitors discovered products or services of commercial interest and over 95% said they would or might purchase from an exhibitor there. The show also successfully targeted influential people in the manufacturing sector. 75% of those who visited the show are directly involved in specifying, recommending or purchasing products for thir company. Over 49% of visitors were employed in management positions, or were company owners or directors, making South Island Hospitality Show the definitive place in the South Island to meet decision makers with buying power and influence.
The Promotion
A highly targeted marketing campaign will make sure the show is well attended by proprietors, hoteliers, bar managers, food and beverage managers, chefs, caterering managers and their staff.
Our visitor campaign will consist of;
Monthly e-newsletters to an established database within the catering, restaurant and hotel industries.
Internet advertising
Extensive direct mail campaign to over 80,000 contacts within the catering, restaurant and hotel industries.
Association and organisation bulk trade passes
Telemarketers
Radio advertising
Press advertising feature
A comprehensive show website with information, programmes and news
Customised e-newsletters for exhibitors to invite clients
Online media kit including banners, logos and buttons
Targeted advertising in leading industry magazines
Regular advertising and show updates in the show’s official publication, Hospitality magazine
Interviews with and releases to electronic and print news media
Complimentary trade passes for distribution by exhibitors
Association endorsement
A concentrated VIP program
For information on Exhibiting at South Island Hospitality Show 2011 contact Rachel Hobbs-Price on 09 484 1306
